Digital Signage is all around us. It’s on digital terminals at train stations and airports. It’s part of electronic price tags at super markets or digital ad displays at malls. The term seems to fit many different products and situations. So what, exactly, is it?
Digital Signage collects different types of media content all of which are broadcast via technologies like touchpads, screens, displays and multiscreens. Content can be visual or auditory or both. Depending on the transmission device, it can also allow for interactive communication between the display and its user.